Go through all your SEO issues in the All issues overview report. Each issue is properly categorized, shows its importance and tells you how many pages are affected by it. Health Score gives you a high-level overview of your SEO performance based on the number of errors found. The best SEO reporting tool for you really comes down to how much flexibility you need, and how quickly you want to get things done. One of the standout features of My Reports is the built-in AI Summary tool.

CUSTOM SEO AUDIT PLANS

Hreflang is an HTML attribute used to specify the language and geographical targeting of webpages in multilingual websites. It helps search engines understand which version of a webpage serves users based on their language and location preferences. An XML sitemap is a technical file that lists all pages, images, videos, and other resources on your site, as well as the relationships between them. This file is crucial for SEO as it tells search engines how to crawl your site more efficiently. A technical SEO audit is a checkup of your website’s digital health. It involves examining things like crawlability, indexing, site structure, website loading speed, and performance, among other elements.

seo audit

Check Your Presence in SERP Features

We’ve partnered with several companies, however, that have hundreds of pages on their site. Size — it’s the most influential factor on the cost of your SEO audit. That’s why a site with 100 pages will pay more for an audit than a website with 50 SEO Anomaly pages.

While SEO clients often hesitate about changing visible content, they usually feel comfortable adding structured data because it’s invisible to website visitors. Schema Markup (or structured data) explicitly defines your content’s meaning, which helps Google easily understand the main topic and context of your pages. But for huge websites – especially those with millions of URLs or daily-changing content – crawl budget becomes critical (as Google confirms in its crawl budget documentation). No matter what you hear or read on the internet, most websites don’t need to stress about crawl budget at all. Google typically handles crawling efficiently for smaller websites. I’ve audited many sites whose SEO was failing because key JavaScript-loaded content wasn’t visible to Google.

To improve your score, seek external links from high-authority pages that outrank yours. Google recognizes the value of these pages, so the links lend credibility to your content quality. In 2023, mobile devices generated over half of all global website traffic. Google incorporated mobile indexing in 2019, and it’s been a crucial ranking criterion for content ever since.

seo audit

  • They guide users in gauging a page’s relevance to their query.
  • Join over 3 million smart website owners who use AIOSEO to improve their website search rankings.
  • Track keyword rankings, analyze competitors, and improve your site’s SEO health with the tool.
  • Google will surface a whole bunch of key metrics in an easy-to-understand interface.

For example, businesses with larger websites will usually pay more for their audit since there are more pages to analyze. Before, during, and after your audit, use our complete SEO checklist to keep your optimization efforts on the right track. If your rankings are falling, focus on an on-page SEO audit to find out how you can boost their performance. Use Google Search Console to see which pages get the most clicks from search. Then, analyze their meta elements to understand what’s working well. High-quality content is generally well-researched, up to date, and provides unique insights.

seo audit

You can get people to your site by using high-quality content aimed at the right search intent and audience. Combining all these insights with your site’s user behavior and engagement data will make your SEO audit come alive. It helps you understand how people use your site and how they experience it to pinpoint pages to improve. Export your findings from Google Analytics and Search Console to include in your website audit comparisons. In the ever-evolving world of digital marketing, auditing your SEO performance is not just beneficial; it’s essential. Understanding how your website ranks and performs can unlock the secrets to increasing traffic, enhancing user engagement, and ultimately driving conversions.

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