Off-page SEO refers to the optimization that takes place outside of the webpage or website itself. It includes practices like link building, forum and Reddit marketing, social media marketing, and directory listings. When you’re guest posting, your primary objective should be to reach a new audience, get in front of a related site’s traffic, and build your brand.
However, how do we define the ‘popularity’ of a page in this case? Simple, the popularity of a page is directly proportional to the strength of its backlink profile. Although the chances of gaining referral traffic through links placed on 3rd party sites are far lower, still the referring website here would be a variable of success here. There more people who might’ve heard about them than who’ve heard of a camera, let’s say. They know how to address all customer segments, satisfy all fans, and deliver tasty and cheap food, or useful tools. Yet reviews ask for quick answers from you, however positive or negative they’d be.
This will quickly get your name on their radar and if you do it long enough they’ll soon start to look at you as part of their family. 🙂 Of course they’ll return the favor by sharing your content extensively. SEO Anomaly Building brand awareness requires you to be present in various places across the web — and off-page activity is the sum of that. If you run a local business, like a convenience store or dental clinic, you need a Google Business Profile.
Indexing: How search engines store content
The goal is to make your site appear more authoritative, relevant, and credible to search engines by securing links and mentions from external websites and sources. According to Whitespark (2020), who also surveyed a group of SEO experts to find out which ranking factors contributed the most to local SEO, off-page accounted for over 50% of total rankings too. Of that over 50%, backlinks represented 15% of total rankings for Local Pack results and 31% of total rankings for local organic results. Even though these don’t hold nearly as much “power” as proper backlinks, social signals play their role in determining your page’s search engine ranking.
Search
Answer questions on Q&A sites like Quora, providing valuable insights and linking back to your website as a resource. Request customers or clients to link to your website by providing a testimonial or featuring your products or services. By participating in events, you can get your brand out there alongside the industry leaders, and improve both your off-page SEO and overall brand reputation.
You can also use tools such as Surfer’s Content Editor to optimize your content. In the Content Editor you can see which keywords to include in your content and how often. Ensure two-way communication—While social media can be a marketing tool, you shouldn’t forget about the social aspect. Engage with your audience by responding to comments, creating interactive content, and encouraging conversations. Podcasts and webinars—Being a guest on podcasts and webinars is an excellent way to build authority and get brand mentions from authoritative sources.
You can optimize your site all you want, but if it isn’t perceived as a quality destination for people, it will be difficult to get people to your website at all. Off-page SEO also involves activities like trust-building, online reputation building, local SEO, and social media marketing. It revolves around building backlinks to your website, improving your website’s trust and reputation, and attracting local audiences through directory citations. Off-page SEO is the practice of doing activities outside of the website that helps web pages rank high on SERP (search engines results pages). You should create a checklist covering all the points to ensure that your SEO game is on-point. To help you out, we have already compiled a detailed SEO Checklist that you can use to improve your authority, build backlinks, and rank for any keyword.
On-Page SEO is all about creating high quality content and optimizing it for your target keywords. Partial-match anchor texts include some variation of the linked page that still matches your target keyword partially. The exact target keyword of that page is “white-hat link building”, making this only a partial match.
- Focus on page speed and responsiveness, as well as content structure to ensure readability.
- What they wanted to show essentially was that email outreach works for link-building if you have great content to offer value with and are conscious of who you reach out to.
- This strategy positions your brand as a thought leader while securing high-authority coverage that builds both immediate visibility and long-term SEO value through prestigious backlinks.
- For instance, creating a high-quality infographic relevant to your niche will get noticed and eventually be link-backed as a source.
Given that Google is looking for content that demonstrates expertise, hiring expert writers will likely increase your chances of ranking. Just head to google.com/business, sign up, and fill in your details. While different, both types of SEO are critical to growing your organic search visibility. Optimizing your Google listing is a top local SEO factor and an excellent off-page SEO signal, especially if you want to rank in Google for location-aware searches. Google crawlers can ‘pick up’ these signals and evaluate them accordingly to create a more accurate picture of how other people perceive your brand. Here is an example of how to find your competitor’s backlinks with Semrush.